“As a “brown mama” I know all too well the importance of surrounding my daughter with books and toys that show images of children that look like her,” says Georgia Lobban, mom of Jamaican-Canadian origin, who is on a mission to change the way minority children see themselves in the world.
She recently launched Little Proud Kid an online marketplace that offers products representing minority and multicultural children. Georgia Lobban created Little Proud Kid understanding this necessity first hand when her daughter began asking questions about why she looked different. When unable to find many books or dolls that looked like her and when other parents with children of multicultural descent overwhelming felt the same frustration, she decided to make a genuine change.
Little Proud Kid promises to become “the Amazon” of ethnic and multicultural products for children; offering an array of books, toys, ethnic greetings cards, film and more.
Georgia launched a crowdfunding campaign to increase offerings of diverse products as well as to support authors, toy makers and film directors so they can continue to create products that celebrate minority children.
Little Proud Kid provides a distribution channel that is not only more profitable for authors, toy and film makers but comes at a time when tools, resources, and products focused on messages of individual self-worth are not readily available to parents with children of a minority and multicultural demographic.
Click here to support their campaign.
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